The call was sent out around 6:00 am Sunday morning. The location is Northwest Rubber, 321 Henry Street, Brantford. The plant takes recycled tire rubber and re-purposes it into mats.
As an update at 5:40 pm, Deputy Chief Todd Binkley advises that the Ministry of the Environment monitoring indicates the smoke is at a safe level although the advice is ongoing to have neighbours keep all windows and doors closed for the time being. The fire remediation is focused on cooling the smoking and heated materials at the core of the blaze as well as protection of adjoining buildings. That will continue into Monday at least. Also, a precautionary evacuation of nearby businesses has been initiated over as far as Wayne Gretzky and Henry Street including Lowes and other retailers.
Deputy Fire Chief Todd Binkley commented from the scene:
“Four Brantford Fire Stations were dispatched as well as the County of Brant to include a total of 5 pumpers, and one aerial truck, 28 firefighters and 4 paramedics. The building was evacuated and there have been no reports of any injuries. The fire is in an outside storage area.”
Social media was ablaze as the smoke drifted east to west and blanketed the city. As of 5:40 pm there appears to be no clear indication of containment. Staff Sergeant Reeders of the Brantford Police Services sent cruisers with the Fire Services to manage the traffic from all directions and restrict close public access to the site. He urges onlookers to remove themselves from the neighbourhood and not try to attend the site from any distance. The secure perimeter has been expanded given the number of cars approaching as on-lookers.
All first responders were wearing masks or air supply tanks due to the toxic potential of burning rubber.
Deputy Binkley urges neighbours in the vicinity to close all windows and doors until there is an official all-clear notification.
“We have already contacted the Ministry of the Environment and they are continuously monitoring the air quality on behalf of the community.”
The cause of the fire is unknown until it has been investigated once all risk is mitigated.